Own products and merchandise | Advertising | Services | Rights and licenses | Continuing operations | |||||||
---|---|---|---|---|---|---|---|---|---|---|---|
in € millions | 2017 | 2016 | 2017 | 2016 | 2017 | 2016 | 2017 | 2016 | 2017 | 2016 | |
Revenues from external customers | 4,335 | 4,602 | 4,406 | 4,384 | 6,073 | 5,767 | 2,376 | 2,197 | 17,190 | 16,950 | |